- Can the message be more succinct?
- Rule of thumb: maximum copy = seven words!
- In outdoor design, “less is more”.
- Is the typeface legible?
- Does the letter S P A C I N G (or kerning) read at distance?
- Is it strong and clear?
- Is the graphic singular?
- Is the visual content unified?
- Is the image powerful?
- Is the read good?
- Is your poster recognizable at a distance?
- Is the brand name or logo readable at a distance?
- Is the optimum achieved?
- Are the colors attractive?
- Is the contrast compelling?
- Color combinations affect apparent size and readability.
- Are production issues clear?
- Does your printer know your exact needs?
- Is your art optimized for your printer’s needs?
- Is the art suitable for extreme enlargement?
